Brands
Meru Cabs now available on Facebook Messenger
MUMBAI: Meru Cabs announced the integration of their cab booking system with Facebook Messenger to provide automated cab booking facility. Meru’s entire range of taxi services will now be accessible to Facebook users via Facebook Messenger and will allow them book cabs through key words, intelligent chat bot and conversational question- answers through the service called Meru Messenger Bot. With this new development Meru Cabs becomes the first cab services provider in the world to go live with implementing Facebook’s Bot services.
Adopting the latest technology, Meru aims to widen their customer base by providing convenient and seamless cab booking access to its users. Facebook messenger users can simply search “Meru Cabs” on Facebook Messenger under ‘Bots and Business’ section and begin interaction. After the initial mobile number verification (one time), the user starts a normal chat with Meru Messenger Bot to book a cab. Once the location is shared on the chat box, the user is then directed to choosing sedan (Meru) or hatchback (MeruGenie) cab available for the trip with the ETA (Estimated Time of Arrival). Once confirmed, the Meru Messenger Bot responds on real time basis with the cab details along with the chuffer’s mobile number. The bot enables the user locate his/her cab & check the fare details.
Commenting on the technology implementation, Mr. Siddhartha Pahwa, Group CEO, Meru Cabs said, “Simplifying our customer’s lives and addressing all their requirements is our priority at Meru. With this new feature, the process of booking a cab has become as convenient as chatting with a friend on Facebook messenger. Now, Meru Cabs is available to 150 million Facebook messenger users to book cabs in India.”
Commenting on the technology implementation, Mr. Nilesh Sangoi, CTO, Meru Cabs said, “We are very happy that our system was accepted by the Facebook Developer platform and instantly integrated in the Messenger. We will continue to adopt unique technology products to de-clutter our user’s lives, ensuring convenience & accessibility of our services to them.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
