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Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead
NEW DELHI: Days after stepping down as corporate communications lead at Mercedes-Benz R&D India, Ira Pradhan has joined Freshworks as leader of internal communications, diversity & inclusion, and CSR.
Freshworks provides SaaS customer engagement solutions through a suite of products for organisations of all sizes.
Pradhan made the announcement in a post on professional networking platform LinkedIn.
“Often described as a rocketship by most who work here, Freshworks has inspired many, including me, by being a global product company from India, a home-bred SaaS unicorn with one of the most talked about people culture. I am excited to begin this next step in my career and thrilled to work with some of the most talented group of individuals across the globe,” she wrote.
Pradhan was with Mercedes-Benz India for a little over six years, from September 2014 to November 2020. She has over 15 years of experience in communications and has worked with brands like Philips, Wipro and Tesco in the past.
She was recently named among the 20 Rising Stars of 2020 by PRovoke Media in its annual Influence 100 report. She also mentors young women professionals through the Shenomics program: Lead Like a Girl.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
