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Meraqi Digital wins digital and social media mandate for Domina
Mumbai: Kolkata based independent digital and marketing agency Meraqi Digital has bagged the digital and social media marketing duties of Domina, a sub brand from the house of Pee Safe. Domina female condoms are their latest offering in the sexual wellness category for women.
As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include website development, social media platforms like Facebook, and Instagram along with SEO, SEM, Paid Advertisements, Emailers and Blogs.
Meraqi Digital’s co-founders, Ankit Saraf and Snehja Sanganeria said, “We are glad to add Domina to our roster of clients. The sexual wellness industry is growing fast, and this gives us a chance to explore new ways in providing innovative digital solutions. We are elated Pee Safe and Domina team partnered with us and we look forward to achieving milestones together with them”.
Pee Safe founder Vikas Bagaria said, “Domina is here to break the barriers in the sexual wellness industry. The integral part of its success will not just depend on the products we launch but also how we communicate and touch the passion nerve of our audience. To accomplish this, we are excited to tie up with Meraqi Digital and together we look forward to the roaring success of Domina.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
