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Meraqi bags digital media mandate of Anmol Biscuits
Mumbai: Kolkata-based marketing agency Meraqi Digital has won the digital media mandate of consumer goods company Anmol Biscuits. Part of Anmol Industries, this packaged food company majorly focuses on biscuits, cakes and cookies and holds a strong presence in northern and eastern India.
Meraqi will be handling the entire portfolio of 61 biscuits and 26 cakes. The agency will manage the brand’s digital presence across social media platforms like Facebook, LinkedIn and Instagram and will also be responsible for its website development, SEO, SEM, along with influencer marketing activities.
Meraqi co-founder Snehja Sanganeria said “With digital evolving rapidly and consumer patterns changing, we are excited to serve Anmol Biscuits in providing innovative and engaging content.”
“It is an honour for us to associate with a leading market player, who holds a reputation of being one of India’s well-established players in the FMCG sector. We look forward to our association with them,” added Meraqi founder Ankit Saraf.
"After looking around and experimenting with a couple of agencies to handle our social media, we partnered with Meraqi. Our experience with the team has been seamless and we are extremely satisfied with their performance so far,” said Anmol Industries senior brand manager – marketing Shraddha Choudhary.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
