MAM
Melorra appoints Kushal Singh as head of marketing
Mumbai: Melorra, a homegrown D2C brands designing BIS hallmarked and trendy fine jewellery has announced the appointment of Kushal Singh as head of marketing. Prior to this, Singh was with Domino’s India as vice president – marketing.
In this new role, Singh will be responsible for leading the brand, marketing and growth strategy for Melorra, said the statement. “He will also help in strengthening brand communication and building capabilities that help scale Melorra’s omnichannel play,” it added.
Singh’s vast experience with companies such as Carlsberg, Domino’s and ITC will enable him to design and execute integrated marketing programmes that are in sync with the times – something that Melorra is already focusing on.
“Growing at 200 per cent CAGR, Melorra is one of India’s fastest growing D2C brands. With over 15500 plus designs we have the largest range of trendy fine jewellery available online globally and have become synonymous with the style statement of millennial women,” stated Melorra founder and CEO Saroja Yeramilli. “We witnessed a surge in demand even during the pandemic. As we now enter global markets, we are happy to onboard Kushal Singh to spearhead our marketing efforts. He understands the pulse of our target audience and has incredible credentials of working with renowned brands.”
“I have always cherished working with brands that endeavour to fulfil customer expectations and market gaps through high-quality products. Melorra has grown rapidly to become one of the most loved lightweight and trendy fine jewellery brands among modern Indian women,” said Kushal Singh. “The international appeal of the designs and the out-of-the-box and highly impactful operational strategies at Melorra have been setting trends in the market. I am glad to be leading Melorra’s marketing efforts and look forward to leveraging my expertise in technology-driven brand growth.”
Before coming on board at Melorra, Singh has worked with brands like Carlsberg Group, and ITC in various capacities. He has a BE in electronics and communication from Netaji Subhash Institute of Technology and a post-graduate diploma in management from the Indian Institute of Management, Kolkata.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
