MAM
Meena Ganesh named chairperson of Portea Medical, Vaibhav Tewari new CEO
Mumbai: Portea Medical, a homegrown outside of hospital consumer healthcare company, on Monday announced the appointment of founder Meena Ganesh as chairperson and elevated Vaibhav Tewari to the position of CEO at the company.
The new appointments have been made with an aim to further synergise and streamline Portea’s operations in the new normal, and efficiently activate the 2023 growth strategy, said the company in a statement. “Portea plans to strengthen its remote monitoring teams and technology, create hybrid offerings that best use technology and on-ground presence,” it added.
In her new capacity, Ganesh will be building strategy, M&A, driving advocacy and relationships with stakeholders such as institutional partners, government bodies, investors and external communication. On the other hand, Tewari will be working on company growth, strategy rollout, building business, and deploying technologies.
Tewari said that during the pandemic, the company supported COVID care through remote monitoring as well as on-ground deployment of resources, medical equipment and technology and also provided complex hospital-based procedures such as cancer care and dialysis at home. “We have created our strategic vision for 2023 with an aim to take our digital-first healthcare services to more people and territories across India. At the same time, we will use automation and other technologies to enhance the experience of people availing our services as well as our on-ground caregivers,” he said.
“In the wake of the pandemic, there has been a much greater adoption and demand for digital healthcare services. We, therefore, felt the need to further strengthen our digital capabilities and expand our footprint as well as services’ portfolio,” said Ganesh. “In the last one and a half year, we have worked closely with all stakeholders and served millions of people in various ways across the country. The situation has not only created a favorable atmosphere for digital healthcare in India, but also clearly highlighted the areas where stronger digitisation strategies are required. Vaibhav and I have worked in tandem since the outset, and now it is a great opportunity for us to take Portea forward with him as the CEO.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
