MAM
Medlife partners with Snapdeal to bring medicine delivery, lab testing services
MUMBAI: Medlife had announced its partnership with Snapdeal enabling users to order medicines and avail full body health check-ups and curative diagnostic tests through the Snapdeal platform. With this partnership, Medlife aims to take its flagship healthcare services to the homes of millions of people across the country, at affordable prices.
Users of Snapdeal can readily order medicines online, with a valid prescription through this partnership. Medlife’s dedicated delivery personnel, equipped with the necessary safety equipment, will deliver the order at the customer’s doorstep within 24 hours following order confirmation.
With a vast array of tests on offer, including diabetes screening and thyroid profiling tests, Medlife also seeks to encourage, at-risk patients and those with chronic conditions, to take up essential tests from the comfort of their homes during this difficult time.
In addition to this, there is also the option of testing for Covid2019 at home, for users of Snapdeal, undertaken through the association with Medlife, if patients meet certain criteria.
After scheduling a test through Snapdeal’s platform, a certified-and-trained phlebotomist from Medlife will arrive at a pre-decided time slot to collect samples. Users do not incur any additional charges for sample collection and test results are shared within 48 hours in most cases.
“The availability of lab tests and medicines on Snapdeal serves a crucial need of our users and offers them a safe way to fulfil their medical needs. With Medlife’s reach, we will bring the convenience of medical testing from home and medicine delivery to our users in more than 400 big and small cities across India,” said a Snapdeal spokesperson.
“Medlife’s partnership with Snapdeal is an initiative undertaken not only to accelerate consumers’ transition to online platforms for purchasing medicines and diagnostic lab tests, but also to encourage social distancing from the perspective of safety. With millions of users, Snapdeal is an ideal partner to help bring Medlife’s affordable healthcare services into the homes of anxious patients, who are putting themselves at risk by delaying essential tests. As the world grapples with the uncertainty caused by Covid2019, we are intent on ensuring vulnerable patients continue to take essential medicines and tests from the comfort of their homes,” said Medlife head of revenue Bhavesh Singhal.
Medlife’s on-ground personnel, phlebotomists and lab technicians follow strict guidelines on safety and go through regular temperature checks, apart from using all the necessary protective equipment for their own safety and that of customers or patients. In addition to these measures, cleaning and sterilization of lab premises is also undertaken regularly.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
