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#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy
NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes both these factors to them being able to survive the worst of the financial blows in recent history, in the form of Covid2019. In the latest episode of Indiantelevision.com’s Media Minds season 2, one of the youngest CEOs on the block, Kanthy shares in detail his experience of working in the industry, talks about his role models, and his plans to keep the people culture at the group intact along with getting more serious about diversity inclusion.
“The one thing every human being wants is hope. It’s the fundamental thought of the human experience and we are seeing that play out in our lives, in our work as well. There is human capacity for optimism, for positivity,and for progress. And I think that’s what we are seeing playing out,” he points out.
He added that he is very proud of his team that despite the many physical, mental, and financial challenges of the times churned out great content for brands like Stayfree and Spotify.
Kanthy also noted that going ahead, the group is also going to speed up its process of diversity inclusion.
Watch full episode here:
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
