MAM
Mediaedge:cia rebrand sponsorship division
LONDON: WPP’s Mediaedge:cia (MEC) has created MEC:Sponsorship as the specialist sponsorship consulting division of MEC.
The global media communications specialist is looking to reinforce its commitment to providing clients with a holistic communications service. Building on the success of its UK operation, MEC claims to have accelerated the growth of the sponsorship business with the newly christened division.
Specialising in strategy, negotiation, management and activation across all forms of sponsorship, MEC:Sponsorship which was formerly known as Total Sponsorship will work in partnership with MEC to deliver insightful and innovative solutions for new and existing clients worldwide.
MEC:Sponsorship managing director Jeremy Clark said, “In the past two years, we have doubled the size of the team in the UK as a result of the changing media environment and increasing demands from clients for sponsorship expertise. We hope that this re-branding will help to stimulate additional interest among clients for an independent sponsorship consultancy service that is wholly focused on maximising the return on their sponsorship investment.”
MEC UK chairman Rob Norman added, “Our sponsorship division has clearly demonstrated its ability to add value to our clients. It is a live symbol of our group’s commitment to communications planning and implementation. The brand change from Total Sponsorship to MEC:Sponsorship will enable more MEC clients to take advantage of the services that are on offer.’
MEC:Sponsorship recently created Norwich Union’s Do the right thing campaign, using its sponsorship of UK Athletics as a platform to assess and address the decline in physical activity among children across the UK. The company also runs Visa’s Olympic leverage programme across Europe. In addition it has managed broadcast sponsorships for Sony Ericsson and Schwarzkopf.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
