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MediaCom wins media mandate for Urban Ladder
MUMBAI: MediaCom has bagged the media AOR for Urban Ladder, an online furniture company. This win follows a year of big wins for Mediacom – Tata DoCoMo, Future Group, Carwale.com, Roche, Medimix and Mead Johnson – with a combined billing value of over Rs 500 crore.
Urban Ladder COO and co-founder Rajiv Srivatsa said, “For the last couple of years, our marketing has been primarily through digital media. We’re now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom’s expertise across media platforms will be of immense help in brand Urban Ladder’s journey.”
MediaCom India general manager-south Sriram Sharma, who led the pitch, added, “We are thrilled to partner with Urban Ladder. The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
