MAM
Media One appoints Black Swan for creative duties
MUMBAI: Kerala-based start up agency Black Swan India has won the creative duties of Media One, the upcoming general entertainment channel in Malayalam.
Black Swan India will be responsible for the 360 degree campaign, predominantly print, outdoor and activations which cover Kerala as well as GCC (Gulf Co-operation Council) markets.
The account win comes after a multi-agency pitch.
Media One deputy CEO M Sajid said, ‘‘Black Swan clearly understood the principles Media One stand for and presented a creative platform that goes along with the kind of brand image we want to portray.”
Black Swan India MD and CEO Raman P Namboothiri said, “Media One is a one-of-a-kind channel and our campaign reflects its uniqueness. It is an exciting brand to work on and the best thing that happened to Black Swan ever since its inception.”
Media One is operated by Madhyamam Broadcasting Ltd and offers a mix of entertainment and news based programmes. Media One TV is headquartered at Kozhikode with news bureaus in New Delhi, Dubai, Riyadh, Thiruvananthapuram, Kochi and Malappuram and has Dr Abdussalam Ahmad as its CEO.
Black Swan India is a start-up agency co-founded by Raman P Namboodiri, Pradeep Menon and Rajesh Rajagopalan who each have more than 15 years experience in advertising industry. Black Swan India is predominantly a creative agency offering strategy and creative solutions to a varied clientele. The major accounts include Paul Alukkas Jewellery, Allieds Lifestyle, My Little Heart, Best FM, United Sanitation Devices and Rahna Homes.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
