MAM
Media Moments partners with Auris, GenY Labs to offer AI powered data-driven consumer insights to brands in digital space
Media Moments, a leading data driven intelligent agency that delivers integrated communication services to some of the best Indian and global companies today announced partnership with Auris, an AI powered platform from GenY Labs that empowers leaders to curate industry specific actionable insights to improve their customers’ experience and engagement. This move further signifies Media Moments’ dedication for creating seamless digital experiences and building AI powered data driven automated solutions that empowers consumers to engage with the brands and services that enrich their lives.
As the pandemic continues to unfold, the business across the globe has been striving to adapt to the changing needs and demands of their customers. These changes were already in motion long before but have been accelerated post the pandemic erupted. In the post Covid world “Customer-centricity” will be key for the brands who are striving to attract new customers, improve their experience journey and build brand loyalty. Therefore for businesses, having automated tools that provide timely insights and analytics have become even more crucial now, to spot gaps and quickly implement modifications. And marketers who are able to leverage these insights to create personalized experiences will be the big winners.
Powered by GenY Labs, an ‘alternative data’ and insights company, Auris offers a host of data driven solutions including deriving actionable insights by analysing data across public and proprietary sources, perform a thorough market and category research, analyse customer feedback and strengthen online reputation management. Auris empowers leaders with a better understanding of brand perception through a deeper dissection of data beyond sentiment to understand the whys and the hows of the perception, or to develop a deeper understanding of the audience interacting with the brand, their demographics, and their psychographics. With Auris, Media Moments aims to help businesses to generate maximum ROI on digital and e-commerce space.
Speaking on the association Mr. Sandeep Sreekumar, Managing Director at Media Moments said “Business leaders are aware of the power of accurate data and how it drives and influences business decisions and improves operational efficiencies. Our integration of Auris, will allow business leaders to quickly and proactively understand consumer journey, perform market and category research, analyse customer feedback and, strengthen their online reputation management, to stay a step ahead and proactively improve their overall customer journey. “
Over the past year, Media Moments has grown its business by incorporating modern and automated digital tools that help companies strengthen value propositions and make effective and informed decisions.
Talking further about Media Moments expansion Sandeep added, “As exemplified by these moves, Media Moments is committed to developing and executing high-performing data driven digital strategies that deliver better experiences for consumers and measurable results for brands and leaders. Media Moments plans to continue expanding its offering of services and automated digital solutions to align with changing brand and consumer needs.”
Auris is proven to help many businesses and brands to connect with customers and build successful relationships.
Commenting on the development, Ravi Jain, CEO at GenY Labs “We are delighted to partner with Media Moments. Success of any marketing strategy is based on both utilizing insights and putting those to action. Media Moments’ intelligence of effective utilisation of data combined with Auris’ unique artificial intelligence engine and analytics makes the combination very powerful for any business. With this integration we are sure to make many businesses thrive in this changing landscape.”
Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering trailblazing marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative; Branding, Digital, Marketing Automation, Media Influencers and Branded Communities Strategic Communication & PR equips them to be a valued partner. The company has successfully counselled brands like Aditya Birla Group, Prestige Group, Salarpuria Sattva, Himalaya Men, Myntra, TCL, VLCC, Max Fashion, Reliance Trends, One Plus, Globe Capital, Blackberrys Fashion, LOccitane and others to name a few.
Brands
Tessolve lands a semiconductor veteran to drive its next big push
Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer
BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.
THE MAN AND THE MANDATE
The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.
In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.
Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:
“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”
THE NEW ARRIVAL SPEAKS
Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:
“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”
The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.
He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.
