Ad Campaigns
Media Matrix Worldwide surges despite mixed Q2 results
Mumbai: The financial landscape for Media Matrix Worldwide Limited (MMWL) in Q2 FY25 paints a nuanced picture, juxtaposing robust revenue growth with strained profitability. With consolidated revenue from operations skyrocketing by 44.5 per cent YoY to Rs 1,35,688.52 lakh, the company has demonstrated remarkable top-line momentum. However, mounting expenses and shifts in inventory dynamics tempered the gains, reflecting the challenges of navigating an evolving business ecosystem.
Media Matrix’s consolidated revenue from operations surged, bolstered by a significant increase in the trading of electronic items. Compared to Rs 93,756.58 lakh in the corresponding quarter of FY24, the latest figures underscore a well-executed growth strategy. The sale of services, though contributing a modest Rs 304.15 lakh, remained stable, affirming the firm’s diversified revenue streams.
Despite the impressive revenue trajectory, the company’s net profit declined to Rs 205.54 lakh, down from Rs 307.14 lakh a year ago. The dip largely stems from a substantial increase in finance costs, up 54.3 per cent to Rs 657.25 lakh, reflecting higher borrowings during the period. Other factors, including a rise in employee benefit expenses by 14 per cent, added further pressure to the bottom line.
Operational Highlights
– Inventory Adjustments: Changes in inventory of stock-in-trade significantly reduced expenses by Rs 2,240.92 lakh, indicating efficient stock management.
– Employee Costs: Employee benefit expenses rose to Rs 249.66 lakh, up from Rs 218.95 lakh YoY, showcasing investments in human capital.
– Depreciation: Marginally increased to Rs 39.81 lakh, signifying sustained investment in operational infrastructure.
Notably, the quarter’s other comprehensive income recorded a dramatic turnaround, moving from a gain of Rs 3,280.91 lakh last year to a loss of Rs 2,089.96 lakh. This shift is attributed to fair value changes in investments held by subsidiaries, reflecting broader market volatility.
Cash flows from operations reflected a net outflow of Rs 4,390.10 lakh, contrasting starkly with the inflow of Rs 3,057.53 lakh reported for FY24. However, the company’s liquidity position strengthened, with cash and cash equivalents rising sharply to Rs 470.93 lakh from Rs 89.40 lakh, thanks to effective management of short-term borrowings.
Media Matrix Worldwide continues to capitalise on its expertise in digital media and electronics trading. However, the dual challenges of rising finance costs and a volatile investment climate demand strategic recalibration. While the revenue trajectory inspires confidence, sustaining profitability in the face of external headwinds will be key to maintaining investor trust.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
