MAM
Media Distillery pours AI power into search with game-changing discovery suite
MUMBAI: Ever felt like finding the right show to watch is harder than choosing what to eat for dinner? Media Distillery has heard the struggle and is uncorking a revolutionary solution, its new Search and Discovery Suite. Designed to make finding content as effortless as a Tik tok scroll, this AI-powered suite ensures viewers spend less time searching and more time watching.
The video streaming industry has long battled with decision fatigue, with research showing that consumers spend over 10 minutes deciding what to watch often giving up entirely. Media Distillery’s latest suite tackles this head-on, using cutting-edge AI, Large Language Models (LLMs), Visual Language Models (VLMs), and semantic search to help viewers discover exactly what they’re looking for sometimes before they even know it.
“2025 is the year of search and discovery,” said Media Distillery CEO and co-founder Roland Sars. “With so much content available, viewers can’t always see the forest for the trees. Our AI-powered suite ensures they never miss out on great content again.”
Instead of the usual ‘because you watched xyz’ recommendations, the Search and Discovery Suite uses AI to dynamically generate suggestions across multiple sources. Say a viewer searches for the Academy Awards the tool doesn’t just show Oscar-winning films, but also TV shows featuring the winners, red carpet highlights, interviews, and more.
A pilot test with a major cable operator delivered impressive results, with 75 per cent of viewers discovering sports content they wouldn’t have found otherwise, while 65 per cent received more relevant sports recommendations directly on the platform, reducing their need to search elsewhere. This AI-powered intelligence goes beyond on-demand content, enabling broadcasters, live TV providers, and OTT platforms to unlock the full potential of their catalogues and enhance viewer engagement.
Media Distillery’s Search and Discovery Suite complements its Preview Distillery solution, offering a seamless content discovery experience. By integrating real-time broadcast content analysis, the suite enables broadcasters, operators, and OTT services to boost engagement and monetisation while keeping viewers glued to their screens.
So, if you’re tired of endless scrolling, Media Distillery’s latest innovation ensures your next binge-worthy show is just a smart search away.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
