Mumbai: Portea Medical, a homegrown outside of hospital consumer healthcare company, on Monday announced the appointment of founder Meena Ganesh as chairperson and elevated Vaibhav Tewari to the position of CEO at the company.

The new appointments have been made with an aim to further synergise and streamline Portea’s operations in the new normal, and efficiently activate the 2023 growth strategy, said the company in a statement. "Portea plans to strengthen its remote monitoring teams and technology, create hybrid offerings that best use technology and on-ground presence," it added.

In her new capacity, Ganesh will be building strategy, M&A, driving advocacy and relationships with stakeholders such as institutional partners, government bodies, investors and external communication. On the other hand, Tewari will be working on company growth, strategy rollout, building business, and deploying technologies.

Tewari said that during the pandemic, the company supported COVID care through remote monitoring as well as on-ground deployment of resources, medical equipment and technology and also provided complex hospital-based procedures such as cancer care and dialysis at home. "We have created our strategic vision for 2023 with an aim to take our digital-first healthcare services to more people and territories across India. At the same time, we will use automation and other technologies to enhance the experience of people availing our services as well as our on-ground caregivers," he said.

“In the wake of the pandemic, there has been a much greater adoption and demand for digital healthcare services. We, therefore, felt the need to further strengthen our digital capabilities and expand our footprint as well as services’ portfolio," said Ganesh. "In the last one and a half year, we have worked closely with all stakeholders and served millions of people in various ways across the country. The situation has not only created a favorable atmosphere for digital healthcare in India, but also clearly highlighted the areas where stronger digitisation strategies are required. Vaibhav and I have worked in tandem since the outset, and now it is a great opportunity for us to take Portea forward with him as the CEO.”