This International Women’s Day, The Body Shop encourages all women to bloom in their own power

This International Women’s Day, The Body Shop encourages all women to bloom in their own power

Diana Penty champions the beauty brand’s feminist message in the British Rose campaign.

Harmeet Singh

Mumbai: Since its inception in 1976, The Body Shop has been advocating female self-love and body acceptance, through its campaigning, its products, and its communications. With International Women’s Day on the horizon, The Body Shop India teams up with acclaimed model and actress Diana Penty to deliver an empowering message in a short, yet powerful new film. This message encourages women to prioritize self-care and speak up for themselves, embracing an unapologetic stance in the pursuit of their own well-being.

Drawing inspiration from The Body Shop’s iconic British Rose collection, the film highlights the idea that every woman has the potential to bloom by caring for themselves and helping those around them to grow.  

The Body Shop India VP, product, marketing & digital Harmeet Singh said, “At The Body Shop, our commitment to women's empowerment runs deep, rooted in the visionary spirit of our founder, Dame Anita Roddick. As we honour International Women's Day, we're proud to celebrate our feminist heritage. Our iconic British Rose Bath and Body care collection embodies this spirit, going beyond beauty to include self-care and self-love. With Diana Penty as the face of this campaign, we embrace the essence of the modern woman – strong, beautiful, and unapologetically empowered.”

Penty said, “I'm delighted to partner with The Body Shop, to celebrate International Women's Day and the exquisite British Rose collection, a personal favorite of mine. As an advocate for ethical beauty, partnering with The Body Shop on this project is a privilege. On Women's Day, let's come together to underline the significance of women embracing their strength and leading the way toward a more beautiful world. May the inner radiance of every woman shine bright and relentlessly, inspiring positive change.”