MAM
MEC wins Harman’s media duties for India
MUMBAI: GroupM‘s MEC has been awarded the India media duties of audio and infotainment solutions provider, Harman International.
The Stamford, Connecticut-headquartered company, whose brands include Harman Kardon, JBL, AKG and Infinity, recently awarded its creative duties to Law & Kenneth, and roped in AR Rahman as the brand ambassador for JBL “Hear the truth’ campaign.
MEC MD T Gangadhar said, “We are proud to be associated with HARMAN International, a legendary name in the world of sound. As HARMAN International, India’s Agency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”
The US audio systems maker is also expected to establish its first manufacturing facility in India soon. The company supplies audio products for cars made by BMW, Audi, Volkswagen, Daimler, Toyota, Fiat SpA and Ferrari.
Harman competes with Bose, Yamaha, Panasonic Corp, Sony Corp and Denso Corp, and is looking for aggressive growth in India.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
