MAM
MEC & FreeCharge explore new ‘Smart’ messaging platform
MUMBAI: MEC, a part of GroupM, along with FreeCharge have harnessed a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded high quality, rich media such as videos, images, audio clips and more, directly, rather than having to push links.
Smart Messaging Platform works across all platforms – iOS, Android and Windows and more and does not require users to download any application to support it. Commonly known in the Tech world as ‘MMS+ technology’, it merely requires the consumer to have a data-enabled mobile phone (both smartphones and feature phones).
For the very first time 1,00,000 consumers across, Mumbai, Bangalore and Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link.
MEC national director activation Sidhraj Shah said, “The MMS+ technology offers hyper-personalisation opportunities including tracking consumer reaction to the call for action, which is not possible with the current SMS platform. At MEC we are constantly scouting to offer new experiences & technologies for our clients, to engage with their customers. With ‘Smart Messaging platform’ we have only scratched the surface.”
Mobizon Media COO and co-founder Swapnil Rap said, “‘Messaging’ is an app that every phone in the world has by default! We have reimagined the traditional 160 characters by transforming it into a rich media communication channel. Every consumer in India can now experience high quality content from their favourite Brands, irrespective of whether they have Smart or Feature phones.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
