MAM
MEC Access organises Kolte Patil Developers turnkey project Nest Fest 2015
MUMBAI: MEC Access, part of MEC, media agency and a founding partner of GroupM, announced its partnership with Kolte Patil Developers Ltd’s (KPDL) initiative ‘Nest Fest 2015’, bringing to light India’s first ever grand property expo which includes an element of fun and play as well.
‘Nest Fest 2015’ goes on-ground 6 – 8th February, 2015 in Pune. The property festival will display a wide product range which is projected to cater to 50,000 people visiting the property expo over the three days. The mega event will showcase properties ranging from Rs. 30 lakhs to Rs. 10 crores across 10 locations.
MEC Access was responsible for identifying the venues and organizing the entire event and managing the branding of KOLTE PATIL at these venues. The Décor and F&B were also included into being carefully planned aiding to the over-all experiences. The event being catered to potential real estate buyers from all walks of life, MEC Access ensured the use of state of the art equipment’s in building the mammoth structure and planning experience of big ticket events.
Sidhraj Shah, National Director, activation, MEC, says, “MEC Access has been able to plan and execute a seamless on ground execution for a challenging yet great experiential activation for Kolte Patil Developers 3 day Nest Fest event, which is being attempted for the every first time in India.”
Omar Gul, Marketing Head, 24K and Digital, Kolte Patil, said “Nest Fest is Kolte Patil’s flagship property exhibition with a single focus to deliver dream homes ranging from Rs. 30 lacs to crores in Pune city. The exhibition showcases Kolte Patil’s entire Home segment with amazing offers, value adds and easy finance schemes. It’s been a fulfilling experience to work with MEC GroupM as our partners in this endeavour”.
MEC Access, during the pre-buzz phase, conducted two events on the same day across 21 cities pan India. A channel partner meet was scheduled in the morning and the customer meet in the evening.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
