Ad Campaigns
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana
MUMBAI: In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.
The ad film has been conceptualised and developed by creative agency Gramini Media, India. The campaign will run across Facebook, Instagram and YouTube.
The film beautifully makes a simple point that even on the busiest day, we always find time for home. The film sets out showing the chaotic life of Mumbai everyday. Under the chaos lies a symphony that beats like the heart of Mumbai. But however busy people here get, they still stop to answer when Mom calls. The film tunes itself into the life of a girl who has moved into the big city.
M.O.M Meal Of The Moment co-founders Prateek and Mugdha Bhagchandka say, “In many ways this video will introduce our brand to consumers so we wanted to portray what the brand truly stands for, which is making everyday meal moments special with mom’s love! The beautiful relationship mothers share with their children – young and old – and how that love and care manifests itself through food most often.”
Gramini Media creative director Kuber Sarup adds, “It was definitely exciting to work with a brand with the potential to transform the Indian RTE market, but more than that it was really a privilege working with the brand team who understand the nuances and needs of what the customer wants.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
