MAM
McVitie’s ropes in Bipasha Basu and Shriya Saran as brand ambassadors
MUMBAI: United Biscuits has signed on Bollywood actress Bipasha Basu and South Indian actor Shriya Saran for endorsing its flagship brand McVitie‘s in India.
Basu and Saran have been signed on, following the brand‘s strategy of increasing its penetration amongst the urban Indian consumers. As part of this strategy, McVitie‘s will be launching a new TVC later this year, featuring the two actors.
United Biscuits India president Jayant Kapre says, “We feel privileged to have iconic celebrities like Bipasha, and Shriya representing the McVitie‘s brand as both share an immense passion for a healthy lifestyle, and embody great values that are a great fit with the brand. Both the celebs have mass appeal and we are confident that this will further strengthen the brand‘s image and will help us to reach out to more consumers.”
Basu said, “It is a matter of great pride for me to be associated with a brand like Mc Vitie‘s. Their tasty and healthy products are a perfect match to my idea of leading a healthy and active lifestyle. I am delighted and very excited to be a part of the brand.”
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
