MAM
McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”
Bengaluru: While the whole world awaits the New Year 2020, McDowell’s No.1 Soda Yaari Jam Originals brings in the Punjabi sensation – Guru Randhawa and popular music producer Vee to wish their fans A Happy New Yaar by releasing the next originals – ‘Yaari’ – that has crossed over 20 million within 24 hours of release. The past year being an extremely successful one for all the originals launched by the brand with renowned artists like Sunidhi Chauhan, Anupam Roy, Tanishk Bagchi, Darshan Raval and Jonita Gandhi. This new track gets the yaars to come together to welcome the new year with a fresh start and a new self!
The original has been written and composed by Guru Randhawa while Vee gave music to it. With this foot tapping track Guru brings alive the emotion of celebrating a new you and with that a new yaar who has overcome the failures, heartbreaks and unfulfilled dreams of the previous year. The music video directed by Gifty has been produced by McDowell’s No. 1 Soda in collaboration with Hungama Digital Media Entertainment.
McDowell’s No.1 Soda, has always been an enabler of strong bonds of friendship with fascinating stories of yaari that are brought alive through music. Aiming to bring new outlook and a lot of hope this new year, the track encourages the yaars to get together and celebrate new beginnings and wish each other a “Happy New Yaar”!
Talking about the launch of the original, Guru Randhawa said, “I have been fortunate enough to have had the chance to celebrate new beginnings every year with my yaars. They are the ones who ensured that we overcome our shortcomings from the previous year and filled each other’s lives with hope and faith. Such bonds have always helped me achieve greater heights in life. It was a lovely experience to create a new year song and I hope that inspires people to be a better yaar and enjoy the yaari to the fullest.”
“Yaars in my life have played a very important role to make me who I am today. They have always supported me and encouraged me to explore for more improvement than ever before to achieve greater success. I was thrilled when McDowell’s No.1 Soda Yaari Jam presented me this opportunity to produce music dedicated to yaari. I hope this new year with the song that Guru and I have created people strengthen their bonds further”, added music producer Vee.
Amarpreet Singh Anand, VP Marketing and Portfolio Head, Diageo India, said, “Change is the only constant in this world and at McDowell’s No.1 Soda we believe that it is within us to revive ourselves to be a better yaar and nurture yaari. The success of our previous tracks with renowned artists for No.1 Yaari Jam Originals only motivates us to create more such engaging originals. Guru Randhawa is an incredible talent, very popular among the millennials and a perfect choice to voice the message through this new song.”
“Music plays an integral part in our culture and No celebration is complete without it. We are glad to work with McDowell's No.1 Soda and Hungama on this special song. We are certain that Guru Randhawa and Vee's music will connect with the audiences across the world”, said T-series President Neeraj Kalyan.
Siddhartha Roy, COO, Hungama Digital Media said, “Our partnership with McDowell’s No. 1 Soda has allowed us to create original content that marries music with a meaningful and relatable messaging to drive consumer engagement. We are glad to have Guru Randhawa and Vee on board for a song that speaks about the importance of friendships and new beginnings. Over the years, we have created a vast repository of unique music-driven original content that has allowed us to offer a differentiated experience to our users. We are certain that this song and music video as well, will certainly strike a chord with everyone.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
