Brands
McDonald’s India launches ‘The Signature Collection’ gourmet burgers
Mumbai: McDonald’s India – North and East has announced the launch of its new ‘Signature Collection,’ a lineup of gourmet burgers. The signature collection is aimed at tapping the growing premium segment by adding culinary sophistication to McDonald’s iconic menu, setting new benchmarks for quality and flavor in the quick-service restaurant industry.
Ahead of the launch, McDonald’s launched ‘Imagined in AI’ campaign leveraging the power of AI technology to bring an interactive experience for customers to imagine ‘The Signature Collection’. The campaign combined user-provided inputs with AI-generated visuals, offering customers an immersive experience with the brand along with a chance to avail ‘Signature Collection’ reward card benefits.
Commenting on the launch of the new Signature Collection, McDonald’s India – North and East MD Rajeev Ranjan said, “We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald’s.”
McDonald’s has introduced its Signature Collection in North and East India, offering a new dining experience with gourmet ingredients.
The Signature Collection features a soft potato bun that complements the juicy patties. The Grand Cheese burger includes a molten cheese patty and a corn and cheese patty, topped with smoky chipotle sauce, lettuce, red cabbage, and gherkins. The Grand Chicken burger features a tender chicken patty with mayo, lettuce, red cabbage, gherkins, and a cheese slice.
Dining-in customers receive their burgers with complimentary fries on a wooden paddle, and crew members are dressed in Signature Collection uniforms. The Grand Cheese and Grand Chicken burgers are priced at Rs 225 and Rs 229, respectively.
The new Signature Collection is perfect for a delicious meal on the go, and can be relished at the nearest McDonald’s restaurant, through Delivery (Swiggy, Zomato or Magic Pin), takeaway, or drive thru.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
