Brands
McDonalds India launches digital campaign for their product “Chicken McWings”
Mumbai: In its endeavour of serving more choices to the customers, McDonald’s India – North & East has launched a digital campaign for their product “Chicken McWings” .The brand plans to capture the tastebuds of chicken fans with its quality and taste, inspired by the North and East India taste palates. The brand asks people on its Instagram handle to replace one word in a movie with Chicken McWings propels movie buffs and chicken lovers to share their own hilarious versions of their favourite movies, starting with- Dilwale Chicken McWings le Jayenge. With the addition of Chicken McWings in the menu, McDonald’s India – North and East has added yet another scrumptious and delicious option to its extensive chicken offerings that include Chicken McNuggets, and a wide range of chicken burgers including Butter Chicken, McSpicy Chicken, McChicken, Chicken McGrill, Chicken Maharaja Mac.
Chicken McWings is an authentic chicken delicacy, which is crispy and crunchy on the outside, succulent and tender on the inside, filled with mouth-watering flavours and topped with a savoury mix of chilli and lemon seasoning giving that ultimate bliss in every bite. As a part of the McDonald’s quality and safety process, Chicken McWings, just as all McDonald’s chicken products, undergoes close to 64 stringent quality tests from farm to fork to ensure top-notch quality, and ultimate taste. As part of McDonald’s continuous commitment to quality, Chicken McWings does not contain any artificial colours, artificial flavours or artificial preservatives.
Announcing the launch of Chicken McWings, McDonald’s India North and East managing director Rajeev Ranjan said, “Our continuous endeavour is to understand and meet the evolving tastes, preferences, and choices of our customers with tastefully crafted menu items. Chicken McWings is an important addition to our menu as a response to the rising chicken consumption in India and increased demand for high-quality chicken products, giving our customers menu variety to choose from, when it comes to all-day menu. Our newly launched, bold Chicken McWings is receiving a fantastic response from our customers. We are excited to add this exciting new menu item to our growing chicken portfolio.”
Chicken McWings is served in 2 pcs and 4 pcs serving size, across McDonald’s restaurants in North and East India (except for vegetarian restaurants) or through McDelivery (Swiggy, Zomato or Magic Pin), or through takeaway, or drive-thru.
Brands
India’s food culture takes a bold turn in 2025
From fusion desserts to experiential dining, four trends reshape how the nation eats.
MUMBAI: India’s plates just got a serious upgrade in 2025 because when tradition meets TikTok and fusion meets fitness, even the humble samosa starts feeling trendy. The Godrej Food Trends Report 2025 predicted several shifts in Indian eating habits, and the past year proved the forecasters right. From reimagined desserts to immersive dining experiences, Indian consumers showed they want authenticity, convenience, global flavours and health in equal measure.
Here are four trends that truly came alive in 2025 and are now shaping how India eats and dines:
1. Indian Desserts Get a Modern Makeover Traditional mithai found fresh life through fusion experiments. Cheesecakes, truffles and plated desserts inspired by classics like gulab jamun and rasgulla gained popularity, while chocolate-forward, fruit-led and lower-sugar options appealed to younger diners. According to the How India Eats 2025 report, desserts and ice-cream parlours were among the fastest-growing segments in organised food services. Examples: The Bombay Canteen’s Coffee Rasgulla Sundae and Le Chocolate Cakes and More’s Gulab Jamun Cake. Chef Aarohi Sanghavi of Maki Patisserie noted the shift toward seasonality and fresh Indian produce, while Chef Heena Punwani of Maska Bakery highlighted the appeal of flexible, weekend-special menus.
2. Social Media Becomes the New Menu Food discovery went fully digital. Instagram Reels, YouTube reviews and creator-led content heavily influenced dining choices, with food remaining one of the most consumed categories on social media. Restaurants began designing visually striking dishes specifically for shareability, while many diners found new spots through viral videos rather than traditional advertising. The How India Eats 2025 report revealed that over 75% of marketing spends by leading QSR chains now go toward digital channels. Cafes like Mokai and Candies became creator favourites, and brands such as Bastian Hospitality curated highly shareable pop-ups and events. Kavita Rajwade of IVM Podcasts emphasised how long-form storytelling helps decode food’s cultural and economic layers, while Pranav Joshi of Floydian Cookery admitted his page grew far beyond expectations.
3. Snacking Culture Goes Mainstream India’s love for snacks evolved into a full grazing lifestyle, with many opting for multiple small bites throughout the day instead of three structured meals. This shift spurred innovation in formats—from gourmet chips and fusion street food to protein-packed options. Restaurants responded with small-plate menus designed for sharing. The How India Eats 2025 report noted that late-night orders grew nearly 3x faster than dinner. Brands like The Whole Truth Foods and Green Snack Co. popularised clean-label snacks such as protein bars and roasted nuts. Madhushree Basu Roy of Pikturenama Studios predicted a mix of convenience, health consciousness and global influences, while freelance food writer Sharmila Vaidyanathan observed that consumers want the best of both worlds healthy options for routine snacking and traditional treats for special occasions.
4. Dining Becomes an Experience, Not Just a Meal The most noticeable shift was the rise of experiential dining. Consumers increasingly sought restaurants that offered more than good food, they wanted immersion, storytelling and chef-driven concepts. Venues like Papa’s in Mumbai (intimate tasting menus), Bombay Daak (theatrical regional flavours) and Masala Library (modernist presentations) turned meals into memorable events. Tasting menus, themed pop-ups and chef collaborations became more common, transforming dining out into entertainment. The How India Eats 2025 report highlighted how experience-led formats and storytelling are key to attracting younger diners. Chef Karan Upmanyu of ParTTwo in Bengaluru observed that new outlets are breaking away from rigid formats, focusing instead on creating relaxed spaces where people simply enjoy spending time.
As 2026 unfolds, these trends suggest India’s food culture is no longer just about what’s on the plate, it’s about how the plate makes us feel, connect and remember. From a quick Reel-inspired snack to a full theatrical dining experience, Indian diners are voting with their forks for food that is both rooted in tradition and unafraid to experiment. The table, it seems, has never been more exciting.
