Brands
McDonald’s India introduces McCrispy burger range
Mumbai: This festive season, McDonald’s India – North and East is enhancing celebrations with the shordaar crunch! The brand is introducing the new McCrispy range, featuring the McCrispy Chicken burger and Crispy Veggie burger, two exciting additions that promise to elevate your festive meals.
The McCrispy Chicken Burger offers a perfectly fried, whole-muscle chicken fillet patty in a soft, glazed bun, topped with fresh lettuce and creamy ranch mayo. This burger delivers a satisfying crunch and flavor in every bite, making it a great choice for festive gatherings.
The Crispy Veggie Burger caters to vegetarian customers with a crispy patty made from a blend of seven vegetables, including aubergine, capsicum, corn, and zucchini. It shares the same Shordaar Crunch as the chicken burger and is complemented by the glazed bun and ranch sauce, providing bold taste and texture.
McDonald’s India – North and East MD, Rajeev Ranjan said, “At McDonald’s India – North & East, we are passionate about understanding evolving tastes and needs of our customers and meeting them through constant menu innovations. This festive season, we’re excited to add joy to the celebrations of our customers with our sensational new offerings – McCrispy Chicken Burger and Crispy Veggie Burger. Truly one of a kind, these burgers with soft glazed bun, fresh lettuce, creamy sauce and “shordaar” crunchy fillet, provide a sublime multi-sensorial delightful experience with each succulent bite delivering a rich Savory flavourful profile leaving the customer craving for more of its decadent goodness.”
The McCrispy Burger and Crispy Veggie Burger are starting at Rs 199 & 179 respectively.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
