MAM
McDonald’s, Coca Cola ready ice tea & cold coffee
NEW DELHI: Fast food giant McDonald’s India today announced the rollout of its premium range of ready-to-drink Georgia Gold ice tea and cold coffee in a marketing initiative in association with Coca-Cola.
The new beverages have been rolled out across McDonald’s restaurants in Delhi and Mumbai in the first phase and will be available in other cities in India shortly.
Ice Tea and Cold Coffee have been exclusively created for McDonald’s by Coca-Cola India under the brand umbrella of ‘Georgia Gold’. This is part of the strategic partnership that Coca-Cola India has with McDonald’s India. This is also the first vending solution in ice tea and cold coffee that Coca-Cola has developed for
McDonald’s across the system worldwide, an official release states.
The equipment has been developed by Coca-Cola India R&D keeping in mind the McDonald’s service standards and transactional needs, and enables premium ice tea and cold coffee to be dispensed in 25 seconds on an average, out of a very compact machine.
Speaking on the occasion, Vikram Bakshi, joint venture partner & MD, McDonald’s North India, said, “McDonald’s is proud to consolidate its partnership with Coca-Cola India in developing customised products for its customer’s tastes and preferences.
According to Coca-Cola India president & CEO Sanjiv Gupta, “We have been able to develop world class beverages with the active support of McDonald’s over the last one year, to meet the developing needs of the consumer. This is in line with our business vision to lead the beverage revolution in the country. Our strategic partnership with McDonald’s has provided us with the best possible launching pad. The Georgia Gold Hot Beverages business has already proven this.”
Incidentally the Georgia Gold brand has been in the Japanese market for over two decades and enjoys the highest share in the Japanese ready-to-drink coffee market. In India, the Georgia Gold Roast and Ground (R&G) premium hot coffee was launched in India exclusively with McDonald’s in July 2002, and has been termed a success.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
