Ad Campaigns
McCoy Mart launches #OrderYourSmile campaign to simplify construction
Mumbai: McCoy Mart, a premier procurement platform for construction and building materials, launched its latest digital campaign, #OrderYourSmile, to revolutionise how construction professionals approach procurement. This campaign addresses challenges such as order delays, price fluctuations, and material quality issues faced by builders, contractors, architects, and interior designers, making the process seamless and stress-free.
McCoy Mart, founder & CEO, Amit Malhotra shared, “With #OrderYourSmile, we’re not just emphasising the quality of our service but also the importance of having a quality of life. Our goal is to be the go-to platform in the construction industry, making the process of procurement as smooth and stress-free as possible. At McCoy Mart, we understand the pressure that professionals face with fluctuating prices and late deliveries. We wanted to build a solution that gives them back their time and peace, and we’re proud to see the smiles we’re bringing to our customers’ faces.”
The #OrderYourSmile campaign showcases how McCoy Mart ensures timely deliveries, genuine pricing, and quality assurance, allowing professionals to focus on their projects without logistical concerns. By offering real-time updates and tracking, the platform empowers users to monitor orders seamlessly, turning construction procurement into an experience that leaves a smile on customers’ faces.
McCoy Mart, head of marketing, Mayur Arya explained, “Our campaign, #OrderYourSmile, is about much more than promoting a service. It’s about capturing the joy that comes from knowing that our customer’s needs are met on time, every time. We are proud to provide our customers with the tools they need to succeed while allowing them to focus on what’s truly important in their lives.”
With over 25 years of trust built by the McCoy Group, McCoy Mart continues to set the standard in the construction industry. The #OrderYourSmile campaign solidifies its leadership in digital transformation, ensuring that every customer receives service marked by transparency, quality, and satisfaction.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
