MAM
McCann takes forward Greenlam Laminates message of beauty
Mumbai: Greenlam Laminates has created a new campaign, taking forward the idea of “Zamaane ko Sajana hai”.
The campaign – ‘Mahaul Sundar toh Khayal Sundar’ – plans to bring the message in a more interesting and engaging manner to the masses. In keeping with the brief given by the client, the TVC created by McCann depicts social evils and day to day happenings in a more positive manner.
MWG India CEO and chief creative officer Prasoon Joshi says, “This is a special client who allows space for such creative flights for the brand. This ad is a satire and creative take by the brand, which exaggerates how a product like Greenlam transforms not only your physical being but also transforms your state of mind and thinking. The script carefully takes care of striking a balance between cynicism and humour. Music enhances it to make you really think and question… And it was as usual enriching to work with Ram.”
The cue for the creative was taken from the New York metro case study. A research done in New York highlighted the fact that keeping the surroundings and environment clean reduced the crime rates drastically as compared to unkempt and filthy environment.
Hence, the agency took the social angle but by sticking to the brief of –‘When your environment is beautiful it results in getting positive thoughts.’
On the campaign, Greenlam Laminates marketing and communications vice president Alex Joseph says, “Greenlam Laminates has taken a leap forward from its last year’s ‘Zamane ko Sajana hai’ campaign which goes on to evoke beautiful, positive and refreshing thoughts amongst the masses. Our belief that beautiful surroundings lead to happy thoughts has been highlighted in the TVC in a satire manner. We intend to touch the human hearts with emotions of happiness and comfort, thus instilling the need of a beautiful ambience.”
A complete 360 degree media campaign is planned for the campaign. The TVC was aired on 70 channels. Prior to the TVC, the teasers were used in print media where half page jackets in almost all leading publications informed the readers on ‘changing india’. RJ’s in various FM channels asked their listeners to be tuned in to their favorite channel to witness ‘changing india’. A complete online campaign also ran informing the surfers about the change.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
