MAM
Mccain launches #PartyShuruWithMcCain campaign
Golden snacks and catchy jingle turn house-party awkwardness into instant celebration, 12.1 million views on social.
MUMBAI: House parties always hit that awkward lull until McCain drops the mic (and the fries) to declare the fun officially started. Mccain Foods India has rolled out #PartyShuruWithMcCain, a lively campaign that tackles the universal truth of every gathering, the slow start filled with polite smiles, small talk, and those painful silences before the real warmth kicks in. Created by Schbang, the push positions McCain’s restaurant-style crispy snacks as the ultimate ice-breaker, paired with an infectious jingle that becomes the party’s unofficial anthem.
The hero film captures it perfectly, a host senses the vibe dipping, cues the McCain jingle, serves up the golden snacks, and watches the room transform hesitation melts, laughter erupts, conversations flow. It’s a simple but spot-on insight: good food plus the right soundtrack can flip the switch from stiff to lively faster than you can say “pass the dip”.
The social rollout across Instagram and Facebook delivered strong numbers, over 12.1 million views, reach beyond 7.9 million people, and more than 4 million engagements across formats. The content encouraged users to adopt the jingle as their own party starter, turning viewers into participants.
Mccain Foods India head of marketing Shreyashi Kesari said, “#PartyShuruWithMcCain celebrates how Indian families actually celebrate, at home, with people they love, over food that brings everyone together. Our jingle became the party anthem because it captures that crucial moment when a gathering transitions from polite to genuinely fun.”
Schbang, president of solutions Jitto George added, “We decided to own that initial lull through Mccain’s incredibly catchy jingle, making it the anthem that signals the party has officially begun, paired with their crowd-favourite snacks.”
By leaning into the at-home celebration occasion where most Indians actually host friends and family Mccain isn’t just selling snacks; it’s selling the spark that turns a quiet evening into a memorable one. In a world of instant everything, sometimes the best way to break the ice is with a plate of crispy perfection and a tune that refuses to stay stuck in your head.
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
