Brands
mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent
Mumbai: Caffeinated skincare brand – mCaffeine has announced a strategic partnership with GoKwik, a leading eCommerce enabler, to further enhance its online presence and accelerate growth.
mCaffeine has established itself as a leader in the skincare industry, boasting an annual revenue growth of over 300 per cent in recent years.
This partnership with GoKwik aims to further support mCaffeine’s mission of increasing their market share by 10 per cent in key categories and revenue by 70 per cent this year by offering superior shopping experiences to its customers while expanding its D2C footprint across the roots of Bharat.
mCaffeine will leverage GoKwik’s 100 million shopper network, the deepest in India to enhance the experience right at the start of the checkout journey all the way till the end. With unique features like one-tap OTP login, pre-filled addresses, extensive discounts, rewards, and loyalty partnerships, and an exhaustive payments suite, mCaffeine is expecting 25 per cent higher revenue, better shopper satisfaction and reduced cash burn by integrating GoKwik checkout into its platform.
“We are thrilled to join hands with GoKwik as our trusted partners in the next leg of our growth journey,” said mCaffeine co-founder and chief growth officer Vaishali Gupta. “With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With their solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and compliment the next phase of our growth,” added Gupta.
GoKwik’s tech and data-led solutions, including its category creator product, KwikCheckout, are designed to enable eCommerce brands to scale their growth by optimising the checkout process, thereby creating an ease of shopping experience and increasing the bottom line. GoKwik’s network data intelligence also ensures a reduction in return to origin (RTO) losses that occur when a COD order gets returned before delivery, increasing operational, logistics, and other costs for eCommerce brands.
“mCaffeine represents the pinnacle of innovation in the Skincare industry, and we’re excited to support their ambitious growth targets,” commented GoKwik co-founder and CEO Chirag Taneja. “We will be committing fully to amplifying mCaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations. This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive and grow,” added Taneja.
mCaffeine has increased revenue by 51.8 per cent in the last year, setting a key growth benchmark for eCommerce brands. They are also venturing into omnichannel space and targeting 24 key micro markets for offline expansion. GoKwik houses over 4000 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
