MAM
mCaffeine launches new initiative to support Covid vaccination drive
Mumbai: Homegrown caffeinated personal care brand mCaffeine has launched the #GetTheGoodDose initiative to encourage millennials to get the COVID-19 vaccine.
The initiative hopes to inspire these youths to better take care of themselves while supporting the government’s vaccination drive. To further foster this sense of social responsibility, anyone who is 18 and above and pledges to get vaccinated on their website, will earn a token of appreciation in form of a special reward, the brand said in a statement.
“With the second wave of Covid-19 just settling, we all need to come together and ensure that we act responsibly by pledging to get vaccinated, whilst also urging and helping others around us to get their jab,” said mCaffeine’s co-founder & CEO Tarun Sharma. “With #GetTheGoodDose, we aim to be vocal through the voice of our consumers, and strengthen their resolve to get vaccinated, for we truly believe that our consumers are the best advocates for our country.”
“If we are able to bring them all together to share this common goal via large participation, we can lead by example and our campaign can serve as an authentic voice to encourage the nation’s millennials to safely act before it is too late. Every small step towards this contribution could make a huge impact, as the more people are vaccinated, the closer we are to our pre-covid routines. Our campaign thus aims to put together a collective effort to curtail the spread of this year-long global pandemic,” he further added.
#GetTheGoodDose went live on 7 July on mCaffeine website; the registration process details are available at: https://www.mcaffeine.com/pages/vaccination-drive.
MAM
Times of India launches SFI Expo for sports, fitness and infrastructure
New exhibition to bring together stakeholders across India’s growing sports ecosystem in July 2026.
MUMBAI: The Times of India is stepping onto the field with a brand-new playbook this time, not with ink and paper, but with a full-scale exhibition that promises to score big for India’s sports industry. The Times of India has announced its entry into the exhibitions business with the launch of The Times of India Sports, Fitness and Infrastructure (SFI) Expo. Set to be held in July 2026 in New Delhi, the expo aims to create an integrated platform that connects the entire value chain of sports, fitness, technology and infrastructure.
Powered by 187 years of credibility across print, digital and experiential media, TOI is positioning the SFI Expo as a major collaborative hub for sports enterprises, infrastructure companies, government bodies, fitness and wellness firms, athletes, innovators and communities.
The exhibition will cover everything from planning and building world-class sports facilities to enabling advanced training environments and performance solutions, with a strong focus on innovation in training, recovery and technology.
Speaking on the initiative, Bennett Coleman & Co. Ltd. (The Times of India) president for eesponse & brand capital Surinder Chawla said, “India is entering a dynamic new era. Both traditional and new sports are growing exponentially. Government initiatives such as Khelo India and Fit India are nurturing young athletes and steadily strengthening India’s imprint on the world sporting arena. This exhibition aims to unite stakeholders across the sports value chain and help accelerate India’s journey towards a robust, world-class sporting ecosystem.”
Designed as an annual platform, the TOI SFI Expo will facilitate dialogue, partnerships, knowledge exchange and investment opportunities, supporting the development of a more inclusive and future-ready sporting landscape in India.
From match reports to match-making for the entire sports ecosystem, The Times of India is now extending its legacy of influence from the newsroom straight into the arena. With the SFI Expo, TOI isn’t just covering the game, it’s helping build the stadium, the training tech, and the future of Indian sports.
