MAM
Maxus strengthens regional leadership teams in west and south
MUMBAI: In the first six months of 2014, the west and south regions of Maxus have been on a winning spree of adding 23 new businesses. To keep up the pace, the media investment planning agency is strengthening its regional teams.
In the southern region, Maxus has elevated Kishankumar Shyamalan to general manager. In his previous role as client leader, Shyamalan was the key lead for the Tata Global Beverages pitch, ultimately converting the business in Maxus’ favour. He is the key architect of the Power of 49 campaign, conceptualised and executed by Maxus Bangalore. He also spearheaded media teams for Titan Industries, Wipro and the Kerala office. He has been a key contributor to all Maxus south pitches over the past six years, and also led the geographical expansion for the media agency in the south. His erstwhile roles include buying head for Maxus south.
The new appointment at Maxus Mumbai is of Monaz Todywalla as general manager. Todywalla will be leading client teams for Vodafone, L’Oreal, HDFC Life and Kotak. She comes with a wealth of experience across categories like FMCG, BFSI, Retail and Confectionary. She joins Maxus from Madison Communications, where she worked on clients such as Marico Industries, Asian Paints, Kaya and Sleek. She began her career with Lodestar where she serviced Amul and SC Johnson.
Maxus south Asia MD Kartik Sharma said, “We are excited to elevate Kishan and bring Monaz on board at Maxus. We have always attracted the very best talent in the industry and have given them every opportunity to grow and prosper within Maxus. We are confident that Kishan and Monaz will be ambassadors of the PACE values of Passion Agility, Collaboration and an Entrepreneurial spirit that drives us to become change agents in a fast paced media environment.”
Maxus India 23 new clients have added Rs 300 crore to the agency’s billing. Maxus has also been pitching for several of its specialist services across digital marketing, experiential marketing, content marketing to give clients an edge in not just media, but also brand messaging and outreach.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
