AD Agencies
Maxus strengthens global board with three additions
MUMBAI: Maxus has announced the strengthening of its global senior management team with three new appointments to its executive board.
Benedict, Rudi Symons and Pam Sullivan are joining the ExCo. Benedict and Symons have both been promoted to new roles. Benedict becomes worldwide chief client officer, while Symons has been named worldwide chief talent officer. Sullivan, will continue in her role as managing director of Maxus Los Angeles.
Benedict joined Maxus as a managing partner in 2014 from MEC where he was the global client lead. In his new role, Benedict will continue to help develop both the ever-expanding Maxus global Huawei relationship and GroupM’s global L’Oréal account across 19 markets, as well as spearheading the Maxus Client Leadership practice.
Rudi Symons, newly appointed worldwide chief talent officer, joined Maxus in September 2015 as EMEA head of talent and culture. In her new role, she will be responsible for developing the global talent and culture strategy across 55 markets. Since joining, Symons has launched a number of HR initiatives at Maxus.
Pam Sullivan joined Maxus in 2011 as the managing director for Maxus Los Angeles, leading the launch of the new office. She also heads Maxus’s largest client in North American, leading the NBCU film and television business, for which she oversees and leads strategic planning, implementation and stewardship for all products. In her five years at Maxus, Sullivan has increased the Los Angeles office’s billings fourfold.
Lindsay Pattison, worldwide CEO, said, “Our talent delivers highly creative, award winning campaigns that grow our clients’ businesses.”
Dan said: “With Maxus’ unique client-centric culture my new role is firmly about supporting clients through this time of peak complexity. The key is ensuring local knowledge delivers global impact.”
Sullivan will continue to be based in Los Angeles and report into both Steve Williams, Maxus Americas CEO, and Lindsay Pattison, Maxus Worldwide CEO. Benedict and Symons will continue to be based in London and report to Pattison.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
