MAM
Maxus strengthen top brass; Priti Murthy upped as chief strategy officer
MUMBAI: Global communications consultancy firm Maxus has promoted Priti Murthy as chief strategy officer in order to strengthen its top brass.
Maxus managing director Kartik Sharma said, “Over the years Priti Murthy has built a strong insights team across offices who are working tirelessly to raise the bar. Priti’s contribution to the business is exemplary and the 2014 award wins for data, research and analytic across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect very interesting breakthrough initiatives from Priti and her team very soon. A proven leader she will be leading and constructing quite a few cutting edge engagement initiatives for us.”
In her new role, Murthy will be working towards building the Maxus product focusing on Insights, effectiveness and behavior change projects through Moribus, its behavioral science unit for delivering client delight. Additionally she will also be working closely with the Maxus APAC regional planning team in developing new methods and techniques for strengthening our communications planning offering.
Murthy added, “I am delighted to come on board as the chief strategy officer at Maxus. I am sure my new role will further broaden the horizon for me. I am excited to bring alive the trinity – data, digital and content. My focus will be to use the right consumer data, to come up with solutions that will deliver for our strong portfolio of clients and take the solutions to the next level with strategic and creative programmes that go beyond just traditional platforms and to blend content and creativity at the heart of our delivery. In the innovative span of time that I’ve worked here, I have got an encouraging glimpse of a very positive working atmosphere. My focus will be I look forward towards another thrilling round at Maxus.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
