MAM
Maxus bags media planning mandate of Shopclues.com
MUMBAI: Maxus has won the media planning duties for e-commerce venture Shopclues.com following a multi agency pitch.
The Maxus Delhi team will be managing the account under the aegis of Maxus managing partner Navin Khemka.
Maxus South Asia managing director Kartik Sharma said, “It is indeed a prestigious win for us and we are thrilled to partner with the Shopclues team and to grow with them as their business scales newer heights. We are particularly excited to bring out the best business-oriented solutions for them.”
Shopclues.com co-founder and chief business officer Radhika Aggarwal added, “We are on a very rapid growth orbit and after careful evaluation we decided Maxus will be an ideal partner for driving this growth engine. We are excited to have Maxus on board and confident that their innovative strategic and creative inputs will create the right buzz that we as a brand need today. We expect a lot of superlative work on our brand.”
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
