MAM
Maxperience Partners with Meditration for motorsports safety
Mumbai: Maxperience, an experiential marketing agency, signed a long-term MOU (memorandum of understanding) with Meditration, a medical backup provider, for securing comprehensive medical services for all its events. Maxperience specialises in auto events & motorsports, and Meditration provides specialised medical backup solutions to adventurers and organisations.
Meditration offers a myriad of services, and Maxperience is availing all of them/ a wide range of those, including on-site trained paramedics, ICU care ambulances, emergency assistance, high-altitude assistance, and medication supply. The move comes amidst growing consideration for safety and timely medical attention during adventure events, among the larger industry. Further, it resonates the need for extensive medical support in the field, when moto-sports are gaining popularity in the country, especially with India having hosted its first-ever MotoGP Grand Prix over the weekend.
Commenting on the signing of the MOU, Maxperience co-founder & CEO Arvind Balan, said, “In any event, especially during adventure sports, safety is the utmost priority. We have always aimed to ensure medical security for the participants and all the people involved in our events. This partnership with Meditration further solidifies our efforts in the same direction and aligns us with a team of not just healthcare experts, but those who keenly understand the nuances of extreme environments and adventure activities.”
Meditration co-founder Nishant Singh said, “We believe that your adventures and expeditions should be about your wanderlust, or the adrenaline that comes with it, or simply feeling free, and not be dampened by medical and safety concerns. So, our mission is to be your ultimate adventure medical partner. With the new partnership with Maxperience, the aim is to provide them with state-of-the-art services, ensuring a comprehensive medical care at all their events.”
Maxperience regularly executes auto and adventure experiences for a variety of clients, namely HERO MotoCorp, MG Motors, Polaris, Suzuki and many more. The agency has organised renowned events like the ‘Ultimate Desert Challenge’, India’s only desert-based off-roading competition; and XDrags by Hero MotoCorp Ltd., etc.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
