Brands
MaxIQ raises 7.8 million dollars to bring AI-powered clarity to revenue
MUMBAI: MaxIQ, the AI-powered Revenue Intelligence platform, has secured 7.8 million dollars in seed funding, with Dell Technologies Capital leading the round and Intel Capital participating. The investment will fuel product innovation, team expansion, and scaling operations, as MaxIQ aims to eliminate revenue fragmentation in B2B SaaS enterprises.
For B2B SaaS companies, managing revenue is often like piecing together a puzzle with missing pieces, disconnected tools, siloed teams, and unreliable forecasts slow down growth. MaxIQ’s AI-driven platform solves this by bringing together sales, customer success, and RevOps into a single, real-time revenue ecosystem. From deal qualification to post-sales adoption, MaxIQ enhances forecast accuracy, speeds up onboarding, and ensures businesses capture maximum value across the customer journey.
Founded by Sonny Aulakh in 2022, the company is now bolstering its leadership with Matt Hickey as CEO and Rob Sexton as CRO, both veterans of Palo Alto Networks, EMC, and Securiti.ai. Hickey is set to steer MaxIQ from category pioneer to industry leader, while Sexton will drive revenue strategy and expansion.
“The gap between sales and customer success is costing businesses time and money,” said MaxIQ CEO Matt Hickey. “We’re closing that gap by unifying workflows and using AI-powered insights to help revenue teams operate in sync and deliver faster value.”
Dell Technologies Capital investor Chris Hillock called MaxIQ’s vision bold and transformative, adding that it offers B2B SaaS firms the ability to harness fragmented data and optimise revenue operations.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
