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MaxIQ plugs in AI ace Sastry Malladi as CTO to power up its next big leap

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MUMBAI: MaxIQ didn’t just hire a CTO; it summoned a Silicon Valley warlock. With three decades of engineering sorcery under his belt, Sastry Malladi has joined the AI startup as chief technology officer—and he’s not here to play nice with traditional revenue models. Backed by Dell Technologies Capital and Intel Capital, MaxIQ just added a whole lot of firepower to its AI engine.

The appointment of Malladi comes at a time when MaxIQ is gearing up for hypergrowth. He will lead the company’s product and engineering teams as they expand their Revenue AI platform—a brainy beast designed to help B2B SaaS teams turn messy sales pipelines into clean, predictable growth machines.

Malladi is no stranger to the startup trenches. He co-founded FogHorn Systems (later snapped up by Johnson Controls), built large-scale platforms at eBay and Oracle, and holds the kind of AI chops that make recruiters weep with envy. Now, he’s bringing that playbook to MaxIQ.

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“I’m thrilled to join the leadership team at MaxIQ during this pivotal growth phase. Today’s revenue teams are operating in silos—disconnected tools for sales and success lead to inaccurate forecasts, missed handoffs, and lost opportunities. With Revenue AI, we have the chance to change the game. I’m excited to build the platform that brings it all together,” said Malladi.

At MaxIQ, he’ll lead the development of its Agentic AI capabilities. That includes forecasting, onboarding, product adoption, and revenue expansion—all in one unified dashboard that’s less spreadsheet, more smart rocket.

His arrival follows MaxIQ’s recent $7.8 million seed round, led by Dell Technologies Capital and supported by Intel Capital. With fresh funding and a battle-tested CTO in place, the company is ready to turbocharge its R&D roadmap and hire globally.

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CEO Matt Hickey didn’t hold back on the praise. “Sastry’s track record of technical excellence and entrepreneurial success speaks for itself. He’s the right leader to help us scale the next-generation platform that today’s GTM teams have been waiting for.”

As B2B SaaS companies scramble to align sales, customer success, and RevOps, MaxIQ is rolling out the AI red carpet. From deal qualification to onboarding and renewals, it’s offering a one-stop revenue command centre—and with Malladi now at the helm, the platform is only getting sharper.

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MAM

Ogilvy appoints Carol Reed as Global Chief Innovation Officer

Advertising veteran joins to drive human-first innovation in an AI-powered world.

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MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.

In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”

Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.

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Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.

With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.

From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.

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