MAM
Max Life partners with Star Sports as official insurance partner for ICC Men’s T20 World Cup cricket live show
Mumbai: Max Life Insurance Company Ltd to announced its association with Star Sports, the official broadcaster for ICC Men’s T20 World Cup 2024 in India. As part of the collaboration, Max Life will serve as the insurance partner on the cricket live show during the ICC Men’s T20 World Cup 2024 from 2 to 29 June 2024.
This association with one of India’s most influential cricket shows will place Max Life as “Bharose ka Insurance Partner” across multiple promo tags, ad spots and in-show integrations with visibility across the whole tournament.
This partnership reinforces Max Life’s long-standing commitment to Cricket, one of India’s most watched and beloved sports. By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup. This association is a powerful reflection of the shared values between Cricket and Max Life. Cricket thrives on teamwork and the unwavering trust between players on the field – values that resonate deeply with Max Life’s approach to building long-term relationships with its policyholders.
Max Life Insurance chief marketing officer Rahul Talwar said, “We are thrilled to partner with Star Sports as an associate sponsor of CricLive during the ICC T20 World Cup. This marquee tournament is an international event that unites cricket fans across the globe. This association is a strategic decision that allows us to not only connect with millions of passionate fans globally but also to further solidify the concept of ‘Bharosa’ (Trust) that is at the core of Max Life’s brand identity. Cricket thrives on trust and teamwork, mirroring the very foundation upon which we build our relationships with our policyholders. We look forward to an exciting tournament and to engaging with cricket fans throughout the ICC T20 World Cup.”
Max Life’s association with cricket is well-established and the company is proud to have India’s men’s cricket team captain, Rohit Sharma, and his wife Ritika Sajdeh, as its brand ambassadors. In the past also, Max Life has had successful associations with major cricketing events, including the ICC Men’s Cricket World Cup 2023 and various editions of the Indian Premier League (IPL) – both men’s and women’s editions.
Brands
Air India CEO Campbell Wilson resigns ahead of term: Reports
Tata Group begins leadership transition amid crisis and ongoing turnaround push
NEW DELHI: According to media reports, Air India chief executive officer and managing director Campbell Wilson has resigned from his position, stepping down more than a year before the end of his term.
Reports indicate that the airline’s board approved his resignation last week, although Wilson is expected to remain in his role during the notice period until a successor is appointed. The airline has not yet issued an official statement.
Wilson, who took charge in 2022 following the acquisition of Air India by the Tata Group, was on a five-year contract set to run until July 2027. His early exit comes at a critical time as the carrier continues to work through operational and financial challenges.
The reported resignation follows a turbulent phase for the airline, including the fallout from the Ahmedabad plane crash and increased regulatory scrutiny. Rising fuel costs, aircraft delivery delays, and the complexities of post-privatisation integration have also weighed on performance.
Before joining Air India, Wilson served as chief executive of Scoot, the low-cost arm of Singapore Airlines, where he built a reputation for scaling operations efficiently. His appointment at Air India was seen as a key part of the Tata Group’s revival strategy.
The search for a new chief executive has reportedly been underway since last year, though there is no clarity yet on a replacement.
The development comes amid wider leadership shifts in the aviation sector. Rival IndiGo has named William Walsh, former head of the International Air Transport Association, as its incoming CEO.
For Air India, the focus now turns to ensuring continuity while sustaining its turnaround momentum. With a leadership change on the horizon, the airline’s next chapter will likely depend on both steady execution and a smooth handover at the top.
