MAM
Max Life embraces AI to deliver hyper-personalised interactions to customers
Mumbai: Max Life Insurance Company Ltd. (“Max Life” / “Company”), is undertaking a significant advancement in engaging with its customers by introducing AI-powered personalisation across the board- starting with renewals messaging. On the forefront of the AI campaign is Max Life’s Brand Ambassador and Captain of the Indian Men’s Cricket Team, Rohit Sharma, exclusively managed by RISE Worldwide, as the face of personalised videos.
With the integration of cutting-edge AI technology, Max Life Insurance is elevating customer and seller experiences. The campaign encompasses end-to-end created- personalized videos, messages, and greetings for customers, fundamentally enhancing their interactions with the brand. Personalisation also extends to the company’s valued sellers, who will receive tailored greetings, messages, and specialised sales training support. Recognising the long-term nature of life insurance relationships, these innovations aim to build stronger, lasting connections.
Max Life Insurance chief marketing officer Rahul Talwar said, “Max Life leverages AI-powered innovations in all of our operations to place paramount importance on delivering engaging and personalised experiences to our customers and sellers. With cricket being an integral part of our culture, we understand that the presence of Rohit Sharma, our brand ambassador and the Captain of the Indian men’s Cricket team, cuts through the clutter and elevates customers’ experiences with the brand. Contextualised engagement led by AI innovations empowers Max Life Insurance to craft highly personalized videos and messages that seamlessly align with each customer’s unique needs and preferences. The result is stronger relationships and heightened customer satisfaction. We continue to push the boundaries of imagination with this cutting technology, and this is just the beginning of our journey.”
Max Life Insurance captain of the Indian National Men’s Cricket team and brand ambassador Rohit Sharma commended Max Life’s efforts, stating, “By harnessing AI-powered personalisation, we go beyond conventional connections, crafting enduring, personalised moments that resonate with both customers and Max Life Insurance brand representatives. This pioneering approach is reshaping the playbook for customer engagement, and I am looking forward to being a part of this game-changing journey.”
Max Life’s AI-powered personalisation initiative represents a significant leap forward in utilising AI to enhance customer experiences. Beyond its immediate benefits to Max Life’s customers and sellers, this initiative serves as a benchmark for other companies looking to elevate their customer relationships through AI.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
