MAM
Max Healthcare awards creative duties to Dentsu
MUMBAI: Dentsu‘s creative outfit in India, Dentsu Creative Impact, has won the creative mandate of health services provider Max Healthcare.
The account win was the outcome of a multi-agency pitch process for a creative partner which would help Max Healthcare strengthen the brand in the country.
The account will be driven from Delhi under the leadership of Dentsu Creative Impact senior vice president Amit Wadhwa.
Dentsu India Group executive chairman Rohit Ohri said, “It speaks volumes of the trust that an enterprise like Max India has in Dentsu‘s capabilities. This is the third Max India business we have won in the last six months. We are very excited to work on this challenging category and believe that there is scope to do some great work.”
Anil Vinayak, Director, Sales & Marketing, Max Healthcare, said, “At Max Healthcare, we are committed to making available the highest standards of medical care and service excellence to patients. This drives all our endeavours including our brand communication. The team at Dentsu displayed a good appreciation of the healthcare consumer and our brand. This gave us the confidence that they were the right partners for us.”
Ohri said, “Our passion and our understanding of the healthcare industry, with all its complexities, helped us develop great, relevant and impactful work for the pitch. This was greatly appreciated by the client. We look forward to partnering Max Healthcare in devising integrated communication solutions that are in line with the brand‘s marketing strategy.”
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
