MAM
Mauj Telecom launches mobile games in 8 Indian languages
MUMBAI: Wireless solutions provider Mauj Telecom has launched mobile games in Hindi and seven other Indian languages including Marathi, Gujarati, Bengali, Tamil, Malayalam, Telugu and Urdu.
Mauj has developed three games, titled Mastibhari Udaan, Saahas Ka Yudh, and Jaanbaaz, aimed at making mobile game play easier for mobile users in B and C towns.
For the mobile phone industry, new value added services represent the most sustainable source of growth. Moreover, the growth in the value added services segment is largely being driven by B and C towns. In the smaller towns, mobile entertainment cost is not considered as part of the mobile expense but is a mainstream entertainment source because of lack of alternative quality entertainment.
Also, the number of cable TV homes in India is more than fixed line phones. This indicates that even the lower income population has a demand for entertainment and information services. With the aim of bridging this need gap, Mauj has launched this new wave in the value added services, states an official release.
States Mauj COO Arun Gupta, “Only 3 to 5 per cent of the Indian population is conversant in English but all mobile gaming currently is still only in this language. By offering our games in eight different languages we have now taken a giant leap to connect to the real India.”
He further adds, “Analysts estimate that the local language content market in mobiles will grow at a staggering rate and Mauj is leading the charge to further boost this growing segment.”
While developing the games in Indian languages, Mauj has ensured that the mobile user is at complete ease while playing the game. Right from the introductory menu, to the help section and to the technical detailing, optimum care has been taken to maintain a local flavour. To facilitate this, Mauj had employed approximately 30 translators and over 20 technicians to ensure smooth functioning of the game. At the same time, the fun aspect associated with playing games was not compromised, the release adds.
Mauj games in Indian languages are now live and available by logging onto wap.mauj.com or by sending an SMS to 7007 on Idea, Hutch, Spice, BSNL and MTNl. Games in these languages are available on all Nokia, Samsung, Sony Ericcson, and Motorola handsets.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
