MAM
Mauj creates ‘Sarkar’ game for CellOne GPRS users
MUMBAI: Mauj wireless solutions provider has announced the launch of a game, Sarkar on Cell One Galaxy – BSNL’s GPRS portal.
Abhishek Bachchan star of Sarkar, unveiled the game at a press conference, which was held in New Delhi.
Cell One users will now be able to download content such as exclusive videos, games, wallpapers, contests etc of the movie Sarkar along with lots of other exciting Bollywood content, informs a media release.
The services are exclusive to Cell One subscribers and have access to the game, wallpapers, movie clips, themes, etc
BSNL CMD Anil K Sinha said, “Today, downloads form a significant part of revenues for cellular providers and nothing connects with the common man like Bollywood.
“Film-based games and content are a rage with people and hence we want our subscribers to have the best wireless content available. The game, Sarkar, powered by Mauj, is another step in that direction.”
Mauj COO Arun Gupta said, “India has seen tremendous growth in the mobile gaming and content market and is set to become one of the largest individual markets by revenues and users.
” Bollywood has been one of the main sources of entertainment in this country and we are working with film production houses as well as cellular operators to bring this content on Mobile Phones. Cell One is an apt vehicle to drive this. Mauj has always been at the forefront of producing quality wireless content. With more such tie-ups with Bollywood production houses and cellular operators, we are looking to take the mobile entertainment experience to a whole new level.”
Mauj has a tie up with Ram Gopal Verma Productions and K Sera Sera to develop and provide wireless content for their existing as well as upcoming movies.
Recently, Mauj had released content from the Ram Gopal Verma Production’s movie D, which received a rousing response from avid Bollywood fans.
Mauj has tie-ups with many other Bollywood production houses such as Rajshri Productions, UTV, FilmKraft, etc. to provide games, wallpapers, ring tones and other wireless content.
Speaking at the occasion Ram Gopal Verma said, “We have partnered with Mauj for wireless content for all our past movies like Bhoot, Vaastu Shastra, D, Ab Tak Chappan etc. We have had a fantastic experience with Mauj. We believe this partnership with Mauj and BSNL for Sarkar will go a long way in the evolution of the mobile entertainment media in India.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
