Brands
Mattel Toys lines-up models Ferrai Scaglietti, Viper-SRT 10, BMW 6
Mumbai, November 2005: Car lovers can now own their favourite cars as Mattel Toys presents its exciting and long-awaited new series, Hot Wheels 1:18 collectibles – an awesome line-up of the top on-road models like Ferrai Scaglietti, Viper-SRT 10, BMW 6 series and many more!
And that’s not all! For the first time ever in India, Hot Wheels with bring the thrills and excitement of the ultimate in speed, power and performance into your own home! The Hot Wheels Racing line will feature authentic licensed replicas of 2005 Formula One cars! The top four teams of 2005 (Williams, Ferrari, Renault and McLaren) are all featured with highly-detailed authentic die-cast replicas in the 1:18 scale complete with functional steering, detailed graphics and realistic tyres.
The line of authentic Hot Wheels collectibles range is priced between Rs. 999/- to Rs. 1,999/- and will be available at all leading toy stores and malls across the country.
So get on the Fast Track and speed away with your Hot Wheels Collectibles and keep the racing memories alive with the best racing memorabilia around!
About Mattel Toys (I) Pvt. Ltd
Mattel Toys (India) Private Limited is a subsidiary of Mattel Inc., a worldwide leader in the design, manufacture and marketing of family products. Mattel’s portfolio in India includes world-renowned toy brands like Barbie, Hot Wheels and Fisher-Price. The company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toy products with high play value.
For more information please contact: Perfect Relations
Rositha Dsouza,
Associate Image Manager
Perfect Relations
402 – ‘A’ wing, 4th floor,
Mhatre Pen Bldg.,
Senapati Bapat Marg,
Dadar (West),
Mumbai – 400 028
Tel – (022) 24367155/ 7943, 24210298/ 0613
Fax – (022) 24384564
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
