MAM
Matt Clark to deliver creative Keynote at ISE 2026
BARCELONA: Integrated Systems Europe has announced British artist Matt Clark, founder of United Visual Artists, as the Creative Keynote speaker for ISE 2026, bringing a dose of imagination, curiosity and creative clarity to the global AV gathering.
Best known for turning light, code and sound into living, breathing environments, Clark will take the stage on Tuesday 3 February from 15:30 to 16:15 in Room CC4.1. His keynote, titled Hidden Order, promises a rare peek behind the scenes of one of Barcelona’s most anticipated cultural spectacles.
At the heart of the session is Casa Batlló, Gaudí’s ever-enchanting landmark, which becomes both canvas and collaborator in Clark’s latest façade mapping. Commissioned by Casa Batlló and created with UVA, Hidden Order will light up the building on 31 January and 1 February, just days before ISE opens its doors.
Now in its fifth year, Casa Batlló’s annual mapping has grown into a much-loved public event, free for the city to enjoy. Clark’s contribution draws on Gaudí’s fascination with geometry and nature, pulling the building apart and stitching it back together through light, motion, sound and human movement. The result sits somewhere between abstraction and storytelling, where architecture seems to breathe and respond.
During his keynote, Clark will walk audiences through the full creative journey, from first sketches and research to prototyping, technical design and live delivery. He will show how limitations such as structure, scale and technology do not restrict creativity but shape it, turning constraints into catalysts.
The project does not stop at the façade. Hidden Order continues inside Casa Batlló as Beyond the Façade, a five-month exhibition opening on 31 January. Set within the building’s newly opened second-floor gallery, the installation invites visitors to step inside the creative process itself, reflecting on movement, time and the subtle dialogue between people and space.
Integrated Systems Events managing director Mike Blackman, said Clark’s work perfectly reflects the spirit of ISE 2026. “Matt’s ability to blend art, technology and human experience captures our theme, Push Beyond. This project challenges perceptions and encourages our industry to think more creatively about what is possible.”
Registration for ISE 2026 is now open. From bold ideas to unexpected inspiration, the event promises moments that surprise, provoke and perhaps even convert the casually curious into true believers.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
