MAM
Mathangi Sri joins CredAvenue as chief data officer
Mumbai: CredAvenue, a debt product suite and marketplace has announced the appointment of Mathangi Sri as its chief data officer.
She joins CredAvenue from Gojek, an integrated technology group based in Southeast Asia, where she served as the head of data organisation for GoFood – Gojek’s food business. She has rich experience building high-impact, data science solutions and products at scale across large enterprises and high-velocity start-ups.
“Mathangi’s exceptional experience in data science will help us shape CredAvenue’s journey towards becoming a more futuristic company. We plan to invest significantly in our data platform and empower our customers to manage their transactions actively,” said CredAvenue founder and CEO Gaurav Kumar. “Data is at the core of every operation at CredAvenue, and with an agile data science team under Mathangi’s leadership, we will ensure a rapid expansion in our product portfolio through the intelligent, data-oriented decision making and building deeper integration among our multiple sub-platforms.”
As a data leader, Sri has generated substantial intellectual property by publishing 20 global patents in the area of data science and machine learning. She has headed data science functions of several reputed companies such as PhonePe, Citibank and 7.ai. As one of the top 50 AI leaders in the country, Sri has also been recognised as ‘The Phenomenal SHE’ by Indian National Bar Association in 2019 and as ‘AI Changemaker Leader’ by 3AI Association in 2022.
“I am very excited to be part of CredAvenue’s journey to transform the Indian fintech space,” stated Mathangi Sri. “Data science and AI will positively disrupt India’s lending and investment space while also helping the elimination of information asymmetry. I am particularly looking forward to working with an energetic and enthusiastic team at CredAvenue and being part of building the largest lending marketplace with such a fast-growing company.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
