Brands
MasterChow launches flavour-packed campaign with Ranveer Brar
MUMBAI: MasterChow is turning up the heat in home kitchens across India with a new ad campaign fronted by celebrity chef Ranveer Brar. The ready-to-cook Asian cuisine brand has rolled out the first film in its multi-part series, anchored by the playful call to action, “Not Mangaya, Ghar Pe Banaya”. The message is simple: skip the takeaway, fire up the pan and bring bold Asian flavours to life at home.
Available across Reliance Stores, Lots, Walmart and leading e-commerce and quick commerce platforms, MasterChow is positioning its latest campaign as a celebration of easy, exciting home cooking. Each upcoming film will dive into a different kitchen moment, showing viewers how the brand’s sauces and noodles transform everyday meals into restaurant-style Asian dishes without the effort or the guesswork.
The campaign mirrors MasterChow’s shift into its new identity as the masters of Asian flavours. With an expanding range inspired by Japanese, Thai, Korean and Chinese-style dishes, the films highlight a more diverse flavour universe while still keeping the brand’s promise alive: simple, delicious, fuss-free cooking.
Co-founder Vidur Kataria said the campaign reflects the brand’s mission to make Asian cooking approachable and fun. He noted that MasterChow has spent years perfecting flavours that remove intimidation from the process and bring joy back to the stove.
MasterChow’s portfolio includes one of India’s widest ranges of ready-to-cook Asian sauces such as Chilli Garlic, Kung Pao, Thai Basil and Chowmein, alongside the brand’s signature Chilli Oil and no-maida, high-protein noodles. Made with 100 per cent natural ingredients and no MSG, the products have helped MasterChow carve out a leading position across online and offline retail.
Chef Ranveer Brar said the campaign taps into the thrill of cooking that no takeaway can match. He added that his association with MasterChow has grown beyond endorsements, becoming part of a shared passion for flavour, experimentation and kitchen joy.
As the Asian food wave continues to rise in India, MasterChow aims to make home-cooked Asian dishes a daily habit rather than a weekend indulgence. With more films set to add fresh twists to the “Not Mangaya, Ghar Pe Banaya” universe, the brand hopes to inspire every household to cook with confidence and flair.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
