Ad Campaigns
Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at the ICC World Cup
Mumbai: At the heart of Mastercard’s sponsorship of ICC Men’s Cricket World Cup 2023 lies a very carefully curated theme centred around its cardholders and India’s innumerable cricket fans. Titled ‘Har Fan Hai Priceless’ (every fan is priceless), the campaign brings fans several tangible benefits, such as the opportunity to watch the match from a prime spot in the stadium, avail of complimentary VIP tickets, experience post-match awards ceremony from the field, book tickets before they are open to all through a pre-sale window, and a lot more.
The company has invested significantly in cricket in the last year. The ‘Har Fan Hai Priceless’ campaign aims to enhance the experience of cardholders and strengthen the brand in India.
Gautam Aggarwal, Division President, South Asia, Mastercard, explains, “Mastercard is committed to providing its cardholders unforgettable experiences during cricket’s biggest festival. When fans see the company consistently investing in the sport to create memorable moments for them, it adds to brand affinity and enhances card usage. Mastercard has always brought people closer to their passions, be it sports, travel, or culinary among others.”
As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities. The company has also put together a carefully curated list of experiences to make this World Cup memorable for its cardholders.
Some of the key experiences include:
Mastercard Experience Box: Eight selected Mastercard cardholders get to watch the match from the comfort of a sofa which is strategically placed in the stadium for the best view of the field.
Mastercard Beyond the Boundary Experience: Two Mastercard cardholders get to watch the two teams taking part in the National Anthem from the boundary. Additionally, they get a VIP ticket each along with a chance to take a selfie with the coveted World Cup trophy.
Mastercard Flagbearer Program: Ten children of Mastercard cardholders get to be on the field with the National flag ahead of the National Anthem. Additionally, they get a complimentary match ticket.
Mastercard Match Day Experience: One Mastercard cardholder gets a VIP ticket along with the opportunity to watch the post-match awards ceremony from the field.
Mastercard has also partnered with multiple merchants to provide exciting offers and deals on food, merchandise, and a lot more during the World Cup. Further, cardholders get a 24-hour window to book match tickets before they are opened to the public. These experiences reiterate the company’s strong association with cricket and its commitment to fans.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
