MAM
Mass media in US still an effective ad tool: MediaVest
NEW YORK: A new study from MediaVest USA and Knowledge Networks has found that people pay more attention to traditional media ads and less so to online ones. Online ads performed better only next to ads appearing in public restrooms.
The research contradicts the prevailing air of skepticism among media planners in the US about the effectiveness of mass-media advertising. North American research director for MediaVest Mary Ellen Vincent was quoted in reports saying, “One often hears of media fragmentation and about how hard it is to reach consumers. While that’s true, people tend to make sweeping statements about the extent to which that’s the case.”
Even though more than one in three people surveyed took little notice of at least one of the top five mass media: television, radio, newspapers, billboards and magazines consumers still pay greater attention to those outlets than most other venues for marketing. 27 per cent of respondents said that they were very attentive to mass media brand messages. 18 per cent had a similar response towards non-mainstream media and 10 per cent voted for the online medium.
Respondents paid least attention to banner ads on the Internet and ads in public restrooms. The online poll of 1,119 consumers was conducted in August and September by Knowledge Networks in California. 37 per cent were cynical. They pay little attention to at least one of the five mass media. On a positive note only six per cent were cynical about advertising across all mainstream media.
The study also found that interest in embracing new media, like personal video recorders and satellite radio, did not strongly correlate to income or Internet usage. It correlated to the amount of television watched and the amount of radio that the respondents listened to.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
