MAM
Mash Advertising wins Olympus’ media and creative biz
MUMBAI: Percept Group’s subsidiary agency, Mash Advertising, has bagged the creative and media mandate of camera manufacturer Olympus Imaging India.
The combined annual account size is pegged at Rs 120 million to Rs 150 million.
The account will be serviced out of the Mumbai office. Incidentally, this is the first project that will be carried out by Mash‘s Mumbai office.
Percept H CEO Prabhakar Mundkur said, “The business will be managed jointly by the agency’s Mumbai, Pune and Delhi office. In fact, Olympus will be the first project carried out by Mash’s Mumbai office. This is another step towards spreading out Mash in the country.”
The project will be led by Mash Advertising CEO Amitabha Lahiri. The ad campaigns will roll out over the next month and will have emphasis on print and digital.
Olympus Corporation operates out of its Mumbai office in India which handles the marketing of digital still cameras, Olympus pen, DSLRs, accessories, binoculars and voice recorders. The brand’s standalone stores are functional in Bangalore, Kochi, Delhi, Kolkata, Mumbai, Noida and Pune.
Mash is a 360-degree advertising agency which has the support of media, PR, content and experiential marketing provided by the specialised group companies of the Percept Group. It offers services including planning support, creative execution and innovative ideas in the area of advertising communications. It recently won the creative and strategic account for Philips’ range of mobile handsets.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
