MAM
Mash Advertising wins Olympus’ media and creative biz
MUMBAI: Percept Group’s subsidiary agency, Mash Advertising, has bagged the creative and media mandate of camera manufacturer Olympus Imaging India.
The combined annual account size is pegged at Rs 120 million to Rs 150 million.
The account will be serviced out of the Mumbai office. Incidentally, this is the first project that will be carried out by Mash‘s Mumbai office.
Percept H CEO Prabhakar Mundkur said, “The business will be managed jointly by the agency’s Mumbai, Pune and Delhi office. In fact, Olympus will be the first project carried out by Mash’s Mumbai office. This is another step towards spreading out Mash in the country.”
The project will be led by Mash Advertising CEO Amitabha Lahiri. The ad campaigns will roll out over the next month and will have emphasis on print and digital.
Olympus Corporation operates out of its Mumbai office in India which handles the marketing of digital still cameras, Olympus pen, DSLRs, accessories, binoculars and voice recorders. The brand’s standalone stores are functional in Bangalore, Kochi, Delhi, Kolkata, Mumbai, Noida and Pune.
Mash is a 360-degree advertising agency which has the support of media, PR, content and experiential marketing provided by the specialised group companies of the Percept Group. It offers services including planning support, creative execution and innovative ideas in the area of advertising communications. It recently won the creative and strategic account for Philips’ range of mobile handsets.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
